(Source: Eddie Bauer LLC) Eddie Bauer, the man, exerted a powerful influence on popularizing the fledgling sport of skiing in the Pacific Northwest in the 1930s. He rented ski gear, ran a shuttle up to the local mountains from his shop, and began building some of the warmest ski jackets of the day during a decade of skiing that predated chairlifts. As snow season arrives in the Pacific Northwest, we asked Colin Berg, our brand historian, what sparked Eddie Bauer's original interest in skiing. We were surprised at the story and enthralled by the ski maps he published of a region that was backcountry skied long before the chairlifts arrived. -LYA Editor Words by Colin Berg, Images Courtesy of...
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